TVBlog
Less than a year after Ken Jennings and Mayim Bialik were announced as alternating "Jeopardy!" hosts, some fans are frustrated with Bialik. Read the whole story
YouTube's principles are platform agnostic and inclusive and come just days after the OpenAP-lead TV-centric JIC issued its own criteria for certifying new currencies. Read the whole story
The legacy pop-up format is "disruptive for viewers," and has been served only on desktop, YouTube said. Read the whole story
The brand image/trade campaign "Popular is Paramount" highlights content production and the marketing effort around "making popular content" and "content popular" across its network … Read the whole story
North American open programmatic CTV ad spend rose 40% in 2H 2022 vs 2H 2021. Read the whole story
While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report. Read the whole story
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound in COVID-19 infections in Japan, the war in Ukraine, and steeply rising commodity … Read the whole story
Media activations on broadcast, digital and via community events take place throughout March. Read the whole story
In contrast, total ad spending grew by only 9% in the same period, AIMM reports. Read the whole story
COMMENTARYCBS still says programming size matters in linear TV and streaming. Does this mean altering the types of programming genres to get younger viewers, … Read the whole story
