Warner Bros. Discovery says it will partner with Comscore and VideoAmp for "alternative currencies" when it comes to making deals with national advertisers across … Read the whole story

The "JIC" is trying to bring YouTube, which objects to limiting cross-media measurement standards to "long-form" video, into the fold. Read the whole story

The ability to use an on-screen QR code via mobile phone to buy a product directly from a "Today" web page is the latest … Read the whole story

Grant Thornton launched PGA television spots in March during the PLAYERS Championship. Merkle led the creative for all three. Read the whole story

Electronics company developed "Game4Good," aimed at student athletes: "Whether it's your first dance or your last, play your game, not theirs. Don't lose yourself." Read the whole story

YouTube TV has become one of the priciest virtual pay TV providers. Although many say virtuals can be cheaper than traditional TV, they can … Read the whole story