The expansion of its 'Pulse' measurement service for all local TV stations and national TV networks in all 210 markets means Comscore can post … Read the whole story

"[There is] ongoing softness in direct response advertising at the company's Fox News business," says Michael Morris, Guggenheim Securities media analyst. He projects this … Read the whole story

The unit was formed by former CEO Bob Chapek. Returned CEO Bob Iger could be planning to continue some metaverse work within other teams. Read the whole story

Apple is amping up its efforts in entertainment production and distribution, with an increasing focus on Apple TV+, where original movies regularly stream. Read the whole story

Frontier is also offering a $10 monthly discount on YouTube TV for the first 12 months. Read the whole story

The big gainers were CPG (+19%) and pharma (+14%), while the big decliners were tech (-29%), entertainment/media (-25%), wellness (-24%), and financial services (-22%). Read the whole story

"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter … Read the whole story

While IAS has done numerous platform integrations before, this is the first on a publishing services platform such as Amazon's. Read the whole story

Science fiction is a broad category with so many sub-genres that trying to designate a "best of" list seems silly. How can you compare … Read the whole story

The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report. Read the whole story

There is rampant speculation that streaming TV/movie production, which has soared in the past few years, will be slowing down -- and may see … Read the whole story