TVBlog
by Adam Buckman, Featured Columnist
Netflix, the world's largest streaming service, will hold its very first Upfront in the smallest venue on the Upfront Week schedule. Read the whole story
by Wayne Friedman
Viewing for early rounds of the NBA playoffs is up 12% vs. a year ago on TNT and TBS, with strong ad sales, according … Read the whole story
by Robert Williams
The sentiment about flexibility in advertisers' upfront commitments is a change from three straight years of growth. Read the whole story
by Robert Williams
Magnite's 44% share on Amazon Fire TV and 40% share on Roku were bigger than its closest competitor, FreeWheel. Read the whole story
COMMENTARY
by Joe Mandese
He seems to think so. And if you follow the "leader," it could once again mean healthy upfront pricing gains, assuming volume doesn't bottom … Read the whole story
COMMENTARY
by Karlene Lukovitz
The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see faster growth in the years ahead. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
If our industry gets its act together, TV ads will become increasingly relevant and less annoying to viewers. If we're really lucky, ads may … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Musk says he will work with advertisers on ad placement. These safeguards are a concern. All it takes is one misstep in ad placement, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Noncompetes serve vital business and employee interests," the ANA, NetChoice, Chamber of Commerce and dozens of other business groups argue in comments filed this … Read the whole story