Jay Leno had two serious accidents last November and January, and David Letterman grew a beard that accompanies him everywhere he goes. Read the whole story
The NBA has inked a total of 2,430 sponsorship deals for all its teams -- driven by NBA players promoting their sport on social … Read the whole story
The new service will have more than 40 live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, and 20 free ad-supported streaming channels … Read the whole story
Inscape is launching an "enhanced and expanded" ad-measurement service called Commercial Feed+ that focuses on streaming. Read the whole story
An initial "cancel reaction" is inevitable, but defectors have returned after the crackdown was implemented in other markets, according to Netflix. Read the whole story
Younger people and households with kids use more non-video entertainment sources than video ones. Read the whole story
The arrangement is built on Epsilon's data on 250 million U.S. consumers. Read the whole story
AppsFlyer has added PC and gaming consoles to its cross-platform measurement solution, helping mobile gaming companies explore new ways to run campaigns to attract … Read the whole story
Conversions fell early in the first quarter, but are now trending upward, AdRoll reports. Read the whole story
The official start of the fall television season is still four months away, but for insiders at media agencies, networks, and advertisers -- as … Read the whole story
"Increasing the times spent on apps alongside good content is the goal," says Anand. Read the whole story
Telly is now prepared to give away 500,000 free TVs. How are they doing this? Selling advertising, of course. But not in the same … Read the whole story