• by Ray Schultz , May 23, 2023

Mediaocean, an omnichannel advertising platform, has formed a strategic partnership with martech company Epsilon to help advertisers target audience segments. 

As part of the arrangement, advertisers can activate audience segments based on factors such as auto purchase intent, retail purchases, lifestyle interests and demographics, based on Epsilon’s view of 250 million U.S. consumers and its 1,000+ segments. 

Advertisers can activate Epsilon’s 1,000+ audience segments through Mediaocean and Flashtalking across such channels as Facebook, Instagram, LinkedIn, Meta, Pinterest, Snap, TikTok, and Twitter.  

“The initial integration is focused on walled gardens, and we expect to make this available across all media channels, with a focus on converged TV,” says Ramsey McGrory, chief development officer at Mediaocean. 

“Having the ability to leverage diverse, premium consumer data has become essential to advertisers as they compete and look to drive brand awareness and performance,” comments Dennis Self, general manager of data solutions at Epsilon.