TVBlog
by Adam Buckman, Featured Columnist
"The Lazarus Project" is a new end-of-the-world drama with a twist -- the world doesn't end just once, but at least four times. Read the whole story
by Wayne Friedman
'Dish Connected' can blend CTV and linear TV addressable TV inventory through an automated/programmatic platform, helping to resolve traditional TV's "inefficiencies," says Kevin Arrix, … Read the whole story
by Joe Mandese
The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp's real-time media planning optimizations. Read the whole story
by Karlene Lukovitz
But 50% of Gen Zs and Millennials said, when polled in late March, that they would cancel if they couldn't share their accounts at … Read the whole story
by Wendy Davis
The three must also cooperate with advertisers who are suing others, including Sinclair, Raycom, Meredith Corp., Nexstar and Tribune, over similar antitrust allegations. Read the whole story
by Joe Mandese
"Media price inflation is the true driver of this increase and hides the more lackluster reality: 2023 will be a flat year for ad … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
U.K. ministers are mulling the idea of Ofcom ruling over Netflix as with traditional broadcasters - monitoring harmful or unsavory content and levying fines … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
The final shot in the finale is devastating: Kendall is walking downtown in Battery Park, toward the East River that looks as wide and … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is also seeing strong growth and is rated an effective channel, Wpromote and Ascend2 report. Read the whole story