Good luck to whomever gets picked to lead CNN -- because they're gonna need it. Read the whole story
The top ten prime-time entertainment shows among the five English-speaking broadcast TV networks were down 5% in the just-completed TV season, averaging 9.05 million … Read the whole story
The NHL has outperformed all major professional sports leagues in sponsorship revenue for its teams, up 21% this year to $1.2 billion for 2022-23, … Read the whole story
Media, vendors, others say they will collaborate to tackle technology frameworks and standards and marketing strategy to help accelerate addressability across all TV environments. Read the whole story
The partnership with GSTV aims to bring TikTok content to GSTV's audience of over 116 million monthly U.S. viewers, with the goal to engage … Read the whole story
While a broad sell-off seems unlikely at this time, Paramount has Simon & Schuster back on the market and is reportedly considering selling a … Read the whole story
Companies' customers now have access to Wurl's monetization, content discovery capabilities plus Frequency's channel creation and distribution capabilities. Read the whole story
NewsGuard has identified 150 low-quality "Unrelated AI-Generated News" sites, it says. Read the whole story
Major League Soccer may see a major bump now that Lionel Messi has inked a deal with the league's Inter Miami team. Read the whole story
CTV's share in this vertical has grown 100% since 2019, as mobile and desktop shares have continued to decline. Read the whole story
On the internet, nobody knows you're an AI-generated news site. And there already are more than 150 of them, and they're growing much more … Read the whole story
Consumers are tired of advertisements, and a study found that 96% don't trust ads. However, UGC is often not initially received as an ad … Read the whole story