TVBlog
A fire and rescue docuseries coming to NBC this week plays like a Dick Wolf scripted drama. Read the whole story
Nielsen has struck a deal with EDO, where its data will be included in Nielsen One Ads. Nielsen's measurement data will be included in … Read the whole story
The expansion, launching in October, will add millions more consumers to the platform's existing 1 billion+ reach for ad buys across linear TV, CTV … Read the whole story
NBCU has curated a collection of Black-led and diverse content through Black Excellence 365 for exclusive marketing and ad sales by Group Black, which … Read the whole story
The deal with Adelaide will bring attention transaction metrics to the cinema ad industry. Cinema has historically been impression-based, and advertisers had no way … Read the whole story
Adding Acxiom's broad-based data to its ACR data will enhance identity matching, expand reach and speed large-scale #CTV campaign activations, say the companies. Read the whole story
COMMENTARYTen-year agreement is unusual for its length, as well. CEO Byron Allen sued Nielsen in 2022, claiming "intentional misrepresentation." Read the whole story
COMMENTARYCANNES -- "If I hear one more f**king person say 'AI' this week, I'm going to punch them in their f**king face," Vaynerchuk began … Read the whole story
- COMMENTARY
Projections and estimates from agency holding companies, stock market analysts, and other interested parties always have some revisions -- sometimes major ones. Just think … Read the whole story
