Unified ID 2.0, started up by The Trade Desk in 2018, is an open-source framework of publishers, advertisers and digital ad platforms that can … Read the whole story

TCM's leadership has been changed, and several executives in development, production and programming at cable networks including Discovery, Food Network, TBS, TNT and TLC, … Read the whole story

Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics. Read the whole story

The research initiative aims to help media companies ensure a quality advertising experience across traditional and emerging advertising channels. Read the whole story

Channel will operate in the Korean language and begin as a 90-day project. Read the whole story

The campaign features music from the iconic ballpark anthem "Take Me Out to the Ball Game." Read the whole story

In partnership with OUTFRONT Media, Max is promoting creative on buses, subways and digital signage for the show. Read the whole story

ESPN+ is not ESPN. It doesn't have all the more valuable live programming its legacy cable TV network cousin offers. ESPN says: "ESPN+ has … Read the whole story