TVBlog
by Adam Buckman, Featured Columnist
AMC's "Dark Winds," Hulu's "This Fool" and HBO's "How To With John Wilson" all return for new seasons this week. Read the whole story
by Wayne Friedman
Amid the "earned media" push, Warner Bros. spent a modest $10.6 million in national TV advertising, while Universal Pictures pulled out all the stops, … Read the whole story
by Fern Siegel
New ads illustrate how ESPN Fantasy Football smooths over any social situation. Read the whole story
-
by Ray Schultz
The integration combines PubMatic's programmatic ad tools and Brightcove's video platform Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix says brands are now able to target media buys across its Top 10 programs. But still,1.5 million subscribers? Is that enough for brands … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
The wisdom of crowds theory says that if you total people's insights, the combined wisdom of the crowd will render forecasts that are close … Read the whole story