Does "Barbie" have the right stuff to catapult into the "Star Wars" and "Star Trek" stratosphere? Read the whole story
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slowed their collective paid spend by 11% to $348.8 million over the most … Read the whole story
State Farm is collaborating with The Walt Disney Studios on ads tied to the release of its new film, Disney’s “Haunted Mansion.” which comes out … Read the whole story
According to a CNBC report, ESPN is talking with the biggest sports leagues about a minority stake, which could heavily impact the direction of … Read the whole story
Even younger versus older Millennials show markedly different preference patterns. Read the whole story
First, let's dispel some misconceptions that have come up in the back-and-forth surrounding this disastrous 2023 Pride-vertising season. Read the whole story