TVBlog
by Adam Buckman, Featured Columnist
Does "Barbie" have the right stuff to catapult into the "Star Wars" and "Star Trek" stratosphere? Read the whole story
by Wayne Friedman
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slowed their collective paid spend by 11% to $348.8 million over the most … Read the whole story
by Steve McClellan
State Farm is collaborating with The Walt Disney Studios on ads tied to the release of its new film, Disney’s “Haunted Mansion.” which comes out … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to a CNBC report, ESPN is talking with the biggest sports leagues about a minority stake, which could heavily impact the direction of … Read the whole story
COMMENTARY
by Karlene Lukovitz
Even younger versus older Millennials show markedly different preference patterns. Read the whole story
COMMENTARY
by Diego Andrade
First, let's dispel some misconceptions that have come up in the back-and-forth surrounding this disastrous 2023 Pride-vertising season. Read the whole story