Paramount has completed its upfront with slight "low to mid-single-percentage" volume gains, according to media agency execs. Last year, its main revenue driver, CBS … Read the whole story

Fox made gains with NFL, Major League Baseball, college football and the World Cup, with growth "in both price and volume," one exec said. … Read the whole story

As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science … Read the whole story

Peacock grew subscription and ad revenue by 85% in Q2 to $820 million, but NBCU's overall advertising was down nearly 5% to $2.03 billion. Read the whole story

As TV and movie production costs and profitability challenges continue to increase, U.S. streaming revenues are forecast to see 7.2% compounded annual growth through … Read the whole story

YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and … Read the whole story

June's 1.4% decline follows an increase in May, which was the first gain for the U.S. ad marketplace in nearly a year. Read the whole story

Creatives with disabilities are providing brands with an authentic way to connect with an audience that's actively seeking inclusivity, Nielsen said. Read the whole story

Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important. Read the whole story

Twitter is making a more radical move to be a more "hard core" brand, with the suggestion of a racy, forbidden, nonconformist environment. Should … Read the whole story