TVBlog
by Adam Buckman, Featured Columnist
A letter to the editor in "The Wall Street Journal" this week provided a look at the actors' strike from the point of view of an ordinary person. Read the whole story
by Wayne Friedman
Warner Bros. Discovery's global ad revenues for Q2 are down 13% on a constant currency basis. In more positive results, CEO David Zaslav anticipates … Read the whole story
by Karlene Lukovitz
The streaming unit achieved profitable EBITDA for the first half, despite a 1.8 billion Q2 sub loss due to Discovery+ cancellations driven by Max … Read the whole story
by Wayne Friedman
Sinclair Inc. had a tough Q2 period with revenue, including advertising and distribution -- down 8% to $768 million vs. the same period a … Read the whole story
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by Karlene Lukovitz
To meet demand for interoperability, FreeWheel ad-server users will be able to see and monetize inventory demand within the Magnite SSP. Read the whole story
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by Karlene Lukovitz
GroupM's marketplace will use the IRIS_ID content identifier to securely share video-level data to identify and reach relevant streaming viewers. Read the whole story
by Joe Mandese
"Our study found that advertisers were often unaware of this," financial advisory service Kroll writes in "ANA Programmatic Media Supply Chain Transparency Study: Qualitative … Read the whole story
by Ray Schultz
Jeffrey Goldberg, editor in chief of 'The Atlantic,' will serve as permanent moderator. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube TV keeps growing, and is now coming close to becoming one of the top four of all U.S. pay TV providers. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad bid win rates experienced an increase of 140% for 33Across Lexicon-enabled traffic, surpassing the performance of third-party cookies. Read the whole story