While sports provided opportunities, the bigger story was how many automakers invested more in news, informational and reality programming, says iSpot.tv's Stuart Schwartzapfel. Read the whole story
Overall, streamers saw an increase in cancels driven by viewers' perception that the time spent with a given service does not justify its cost. Read the whole story
In online search engagement following a national TV message,"Oppenheimer" has driven on average 17,680 search actions in the last 30 days, followed by "Barbie" … Read the whole story
Magnite and FreeWheel have formed an integration to facilitate unified ad decisioning, with the goal to enable media owners to "manage their revenue streams … Read the whole story
COMMENTARYRoku is way ahead of some other platforms. But don't expect this lead to be maintained in the long term. Read the whole story
COMMENTARYSome 80% of Canadian internet users have CTVs, and nearly 40% report watching FASTs, per a new survey. Read the whole story
COMMENTARYIt's fascinating to watch the Fox Weather channel report on record heat and flooding across the country while assiduously avoiding the phrase "climate change." … Read the whole story
