TVBlog
by Adam Buckman, Featured Columnist
A new NBC drama about a law-enforcement psychologist earns the title of first new network show of the traditional fall TV season. Read the whole story
by Wayne Friedman
Linear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airings for an estimated national TV spend/media value of $33.1 million over the … Read the whole story
by Joe Mandese
In response to the JIC's plan to begin certifying media audience-measurement services next year, MRC chief George Ivie issued a statement encouraging providers to … Read the whole story
by Karlene Lukovitz
Disney is projected to surpass Netflix. Read the whole story
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by Karlene Lukovitz
The direct, server-to-server connections allow CTV publishers to easily extend their inventory and advertisers to access it directly. Read the whole story
by Karlene Lukovitz
But the 92-year-old vows to stay closely involved as chairman emeritus of both companies. Read the whole story
by Laurie Sullivan
YouTube will provide a variety of tools for creators, agencies, and brands, from GAI-generated backgrounds for Shorts to finding the ideal music for the … Read the whole story
by Karlene Lukovitz
Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How will consumers figure out that less might be more? That if everyone is cutting back, they and premium streaming execs can still reside … Read the whole story