Hollywood entertainment writers and major legacy TV/movie companies have reached a tentative deal, which could end the nearly five-month-long strike. In a memo to … Read the whole story

Households with kids also tend to pay greater attention to CTV ads and programming. Read the whole story

Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three … Read the whole story

The vast majority of marketers are focused on AI's role in content, creativity, and customer experience, not media. Read the whole story

What is actually left for Fox News Channel, Fox News Media, and Fox Television Network? Right now many would say much of the same, … Read the whole story

Report also offers insights on the effects of ad length and frequency on advertising attention. Read the whole story