The Media Rating Council has given accreditation to iSpot.tv's core national TV occurrence data. iSpot.tv says this accreditation is the first of its kind … Read the whole story

SAG-AFTRA has voted overwhelmingly to authorize a strike against ten major video-game companies. Union officials say many of the same issues actors are focused … Read the whole story

While marketers trust television, their interest in traditional linear television is declining. Read the whole story

While August's 1.2% expansion was modest, it follows July's 6.2% growth. Read the whole story

Ad fraud will leap 105%, from $84 billion in 2023 to $172 billion in 2028, estimates Juniper Research. Read the whole story

The campaign will air during this weekend's coverage of the Ryder Cup from Rome on NBC, USA and The Golf Channel. Read the whole story

If you're a planner or a buyer, get a copy of the final Hollywood union agreements, read the parts related to AI, and think … Read the whole story

Typically, scores of new linear TV shows each season barely make it through their first season before getting the axe. Read the whole story

Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like … Read the whole story