iSpot Gets MRC Accreditation For National Occurrence Data

by Wayne Friedman , September 26, 2023

The Media Rating Council has given accreditation to iSpot.tv’s core national TV occurrence data, which is at the center of the TV measurement company’s beginnings in 2012.

iSpot.tv says this accreditation is the first of its kind ever to be approved by the MRC.

Last week, the Joint Industry Committee granted “conditional certification” to iSpot of advertising currencies or across platforms -- as well as Comscore and VideoAmp. The JIC said the certifications were granted because those companies “scored to be transactable.”

Earlier this year, NBCUniversal “certified” iSpot and VideoAmp as currencies for “advanced audience” guarantees. A year before, the network group certified iSpot for traditional demographic audience guarantees.

The iSpot national occurrence data is based on two million TV advertising commercials in the iSpot ad catalog from 55,000 advertisers promoting over 100,000 products.

The occurrence data dataset comprises second-by-second of every ad across 178 linear and broadcast networks; audio/video fingerprinting of each ad airing, and advanced ACR (automated content recognition) for matching new airings.

advertising, alternate currencies, comscore, currencies, data, media measurement, ratings, television

1 comment about "iSpot Gets MRC Accreditation For National Occurrence Data".

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Ed Papazian from Media Dynamics Inc, September 27, 2023 at 9:15 a.m.
Wonderful news for iSpot---but this has nothing to do with audience research. As for the "JIC's" granting of "conditional certifcation" to iSpot, the question is how many nationl time buys will use iSpot's ACR panel based "audience" measurements as a supplemental add-on to Nielsen's ratings?
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