Havas Media Network North America
has named Kristin Gower managing director, of B2B, a new role at the agency.
Gower, who reports to CEO Greg James, joins from WPP, where she most recently served as global client
president.
“B2B marketing today requires a more connected approach that reflects how decisions are actually made,” Gower said in a statement, adding: “It’s about
building confidence in a brand over time while also delivering performance in the moments that matter. Havas is uniquely positioned to bring that together through its Converged model.”
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