TVBlog
by Adam Buckman, Featured Columnist
The 22 golden girls vying for the love of 71-year-old Gerry Turner on "The Golden Bachelor" each bring their own spin to the occasion. Read the whole story
by Wayne Friedman
Fox News Channel continues to be challenged by MSNBC as top cable news network, according to Nielsen Q3 2023 results. Read the whole story
by Wayne Friedman
Although there are some signs that the ad business is recovering, Q4 "scatter" ad inventory for traditional and streaming TV continues to be "depressed." Read the whole story
by Wayne Friedman
The Fox deal with ad-tech company Waymark allows local advertisers to create video advertising through generative AI technology, in minutes. The deal will cover … Read the whole story
by Karlene Lukovitz
Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they're not fully achieving that objective. Read the whole story
by Karlene Lukovitz
But "knowledgeable source" claims overall ad revenue for round two should be comparable to round one's. Read the whole story
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by Laurie Sullivan
The partnership creates an OTT-buying solution to deliver addressable connected TV for brands. Read the whole story
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by Karlene Lukovitz
The Spaceback platform can now convert social content to programmatic-ready CTV ads, as well as video and digital display ads. Read the whole story
by Robert Williams
Campaigns are being optimized less frequently than they're measured. Read the whole story
by Laurie Sullivan
YouTube believes videos with these topics can be a helpful resource when done correctly. Still, brands should carefully consider ad placement options to determine … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Although there has been much analysis of expanding ad-supported streaming platforms, consumer spending on streamers -- subscription fees -- keeps rising. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
However efficient software-born automation and cloud-driven centralization have made our industry, it is critical that we also preserve and rebuild its humanity. Read the whole story