• by Wayne Friedman , September 28, 2023

Fox Television Stations has signed a deal with ad-technology company Waymark that allows local advertisers to create -- in minutes -- video advertising through generative AI technology.

The deal will cover Fox owned-and-operated stations in 17 markets. Financial terms of the deal were not disclosed.

Previously, a number of Fox TV stations -- KTTV Fox11 Los Angeles, KRIV Fox26 Houston, WJBK Fox2 Detroit and KMSP Fox9 Minneapolis -- had been a pilot test with Waymark’s technology.

The Fox deal follows similar agreements earlier this year with Spectrum Reach, Gray Television, Beasley Media Group and Morgan Murphy Media. 

Waymark CEO Alex Persky-Stern believes the deal with the major TV station group will help “open the door to premium video advertising for millions of businesses who otherwise wouldn't have had the budget, time, or know-how."

Fox Television Stations owns and operates 29 full-power broadcast television stations in the U.S. 

Waymark says its technology is listed in suggested, recommended directories on streaming services Hulu and Roku for advertisers that need creative help.