TVBlog
by Adam Buckman, Featured Columnist
Homer tries to capitalize on the skyrocketing value of his son after Bart morphs into an NFT on the "The Simpsons: Treehouse Of Horror XXXIV." Read the whole story
by Karlene Lukovitz
The industry-first capability promises to open digital media efficiencies to national linear TV advertisers. Read the whole story
by Wayne Friedman
Charter had a major loss in cable video subscriptions of 327,000 customers in Q3 vs. 204,000 a year ago, and video customers fell 6% … Read the whole story
by Laurie Sullivan
The partnership offers media buyers access to Clear Channel's DOOH programming in Europe's largest markets. Read the whole story
by Laurie Sullivan
Amazon smashed Wall Street expectations on Thursday after reporting that its ad business generated $12.06 billion in revenue during Q3 2023 - marking a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon claims to drive the youngest and most affluent audiences across streaming in the National Football League. They watch 10 minutes more of Thursday … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The NBA has come up with the month-long NBA Cup tournament, to run concurrently with regular-season games, to generate early-season interest and excitement, especially … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For one: Use data and act empirically. Lots of people like to talk about leveraging big data and AI -- and then make decisions … Read the whole story