Hallmark Media has added VideoAmp as a "currency' in deals for advanced audiences and demographic guarantees. Read the whole story

Netflix will offer marketers new ad opportunities, including a special media package around accessing ad-option "binge" viewers and new measurement data for "campaign verification" … Read the whole story

Roku will see a "slower rebound in video advertising revenue growth compared to prior estimates," MoffettNathanson Research says in a recent report. Read the whole story

Spokespersons for both companies denied a MediaPost report that Omnicom could end up holding Ascential's stake in agency tech startup Hudson MX as part … Read the whole story

YouTube Premium entered the top 10 -- the first time services from all three tech giants' streamers are in that ranking. Read the whole story

Ads are limited to four minutes per hour in TV shows, and run before movies, with no film interruptions. Read the whole story

While I can't get any straight on-the-record facts about what Omnicom's "participation" in Hudson MX's sale actually means, I am free to speculate in … Read the whole story

Live sports TV is one of the few places for viewers and advertisers where engagement with the content is high -- and where pricing … Read the whole story