Spokespersons for both Ascential and Omnicom denied
a report by
MediaPostMonday that Omnicom could end up holding Ascential's equity in agency tech startup Hudson MX as part of Omnicom's acquisition of Ascential's digital commerce assets.
Both
spokespersons, however, declined to elaborate on how and why Omnicom is participating in the sale of Hudson MX.
"We are only helping them with the sale," the Omnicom spokesperson said,
declining to explain explicitly how Omnicom was helping Ascential do that.
"Ascential is a minority shareholder in Hudson. We have sold Flywheel to Omnicom
and Hudson wasn’t part of the agreed sale announced yesterday," the Ascential spokesperson confirmed, adding, "The board of Hudson make decisions about the future of Hudson and have initiated a
sale process.
"All I can confirm with you is that Omnicom have confirmed that they will participate in the process - I have no further information about what that means. Why they have
decided to do that is a question for Omnicom."
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MediaPost based its reporting on information from a well-placed source familiar with the terms of Omnicom's acquisition of Ascential's digital
commerce assets.
Prior to Omnicom's surprise bid to acquire those assets, Ascential had floated a plan to tuck its investment in Hudson MX with other assets including Flywheel Digital as part
of a potential public offering.