For Hallmark movie fans, select Hilton hotel suites have been decked out with the sights, flavors and even the aromas of Christmas. Read the whole story
Media agency execs say the NFL has been resilient despite the weak overall market -- especially during the upfront selling period -- with pricing … Read the whole story
Roku surprised Wall Street investors with a 20% increase in third-quarter revenue results -- including unexpected video-advertising growth. Read the whole story
Terms were not disclosed, but the sale includes political ad tracking unit CMAG and marks another new owner for storied ad-spending services that originally … Read the whole story
New Street Research's Dan Salmon upgraded The Trade Desk from "sell" to "neutral" on easing of digital ad pauses and greater access to inventory. Read the whole story
Lower political advertising at Fox TV stations and weak sales from Fox News Media direct-response advertisers pushed down ad revenues at Fox Corp. 2% … Read the whole story
Disney has acquired Comcast's 33% stake in Hulu for $8.61 billion -- a "floor value," based on a 2019 agreement between the two companies. Read the whole story
Amazon Fire TV's viewer base is now large enough to justify investment in opening up expanded ad capabilities. Read the whole story
As it celebrates its 100th anniversary, Disney on Wednesday launched its holiday campaign focused on the power of wishes. Read the whole story
DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond traditional ad formats. Read the whole story
FASTs are also 10.6 times more likely than traditional TV to reach light and no TV-viewing households. Read the whole story
According to media buyers and reports, some scatter pricing -- buying a TV ad, for example, just days before the game is televised -- … Read the whole story