TVBlog
by Adam Buckman, Featured Columnist
Being a TV columnist has its privileges, and the most recent one was the privilege of watching the "Matlock" pilot yesterday. Read the whole story
by Wayne Friedman
This year's World Series is down 22% -- averaging 9.1 million Nielsen-measured viewers vs. a year ago, when it averaged 11.8 million -- and … Read the whole story
by Wayne Friedman
Paramount Global reported that it narrowed its negative cash flow in D2C for the most recent period, believing those losses peaked in 2022. Read the whole story
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by Karlene Lukovitz
Study gauges the effects of CTV campaigns on viewer search behavior in real time. Read the whole story
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by Laurie Sullivan
IAB Tech Labs CEO Anthony Katsur said a signal will propagate the data-deletion request throughout the supply chain and the specification will have a … Read the whole story
by The Editor
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story
by Robert Williams
Connected television or streaming is more popular than live linear television among marketers. Read the whole story
by Colin Kirkland
YouTube has reworked its content-recommendation approaches and "take a break" reminders, while incorporating expert-backed crisis-prevention resources directly into the platform. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Warner Bros. Discovery may need the NBA deal more than Disney, which already has loads of other sports programming content. Read the whole story