"We expect price to be a bigger factor or even overtake sub growth as price hikes continue," writes Steven Cahall, media analyst for Wells … Read the whole story

"I'm totally surprised, because when you're going to rename your platform you should No. 1, check to see if it's used in the market; … Read the whole story

The NFL says it will continue to advertise on X - although broadcast partners including Disney, Comcast, Paramount Global and Fox Sports have paused … Read the whole story

Disney-ABC's "Monday Night Football" win was the best result for the NFL series in almost 30 years, earning a Nielsen-measured 29 million average viewers. Read the whole story

Latin America's strength in open programmatic ad spending on CTV offset weakness in other regions. Read the whole story

Of nearly 261 companies that spent over $1 million advertising on X/Twitter from January 2022-October 2023, 86% have reduced ad spending on the platform, … Read the whole story

An article about Truth Social on Nov. 14, 2023 mistakenly stated that the social media platform's parent company, Trump Media & Techology Group (TMTG), … Read the whole story

Passage would increase consumer freedom of choice, while delivering another major financial blow to reeling cable/satellite operators. Read the whole story

The official host city of Super Bowl LVIII is launching a quirky multiplatform campaign, Excessive Celebration Encouraged, to promote the big game. Read the whole story

Hispanics also use more streaming services than average, but are dissatisfied with the content options. Read the whole story

Advertisers running away from edgy, controversial content on a media platform? We have seen it all before... on TV. Read the whole story

Jeff Zucker, who left CNN last year, is now running investment fund Redbird IMI. Read the whole story

In these seemingly trying and divisive times, the editors of MediaPost just wanted to take a pause and thank you all for supporting us … Read the whole story