When looking for someone to host a new show about unusual places and weird phenomena, who you gonna call? Read the whole story
Iger said no decisions had been made about the future of the company's linear TV entertainment businesses. Read the whole story
Overall Q3 national TV/video advertising, including that of streaming TV, dipped 3.2%, according to Madison and Wall's projections. Read the whole story
Go Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunities. Read the whole story
Citing stronger-than-expected Q3 results, the long-time ad forecaster now calls for 2023 and 2024 to expand 5.9% and 5.2%, respectively. Read the whole story
AdLib's dashboard provides access to and aggregates their data, metrics in standardized format. Read the whole story
Taboola has signed a five-year agreement to provide its services to NBC News, CNBC, MSNBC and TODAY. Read the whole story
Amazon is looking to fuel its ecommerce business from the brand's website to the Amazon marketplace. For the NFL, machine learning and data analysis … Read the whole story
An iSpot.tv report says QSRs make up 12.13% of live linear impressions across NFL games, beating out automakers, which scored 11.41%. Read the whole story
Could the Apple TV+/Major League Soccer deal signal a new way to attract and keep new consumers - as sports leagues focus on the … Read the whole story
In its latest Walmart-goes-to-Hollywood move, the retailer wants to blend tech prowess with swoon-worthy storylines. Read the whole story
Brands are out of runway for relying on price rather than volume to deliver organic top-line growth. Brands cannot continue to rely on ever-higher … Read the whole story