Amazon Ads and IPG Mediabrands have struck a three-year deal to help advertisers reach audiences through Prime Video ads. Read the whole story

As promised, Walt Disney began offering Hulu as part of its Disney+ streaming service this month -- a major effort that will boost Disney … Read the whole story

As consumer options for ad-supported streaming premium services and FAST networks grow, CPM viewer prices continue to drop, according to Insider Intelligence/eMarketer. Read the whole story

Jones' blend of humor, authenticity and relatability will help the automaker to tell its unique story, says Mitsubishi's Kim Ito. Read the whole story

Retail media spend is forecast to jump 336% in 2024, to reach 12% of total CTV ad spend. Read the whole story

WBD CEO David Zaslav is pushing for more bundling of all streaming platforms. Now Apple TV+ and Paramount+ might be working on a similar … Read the whole story

Months after the ANA released initial findings of its blockbuster programmatic transparency study, MFAs have become the industry's cause celebre. This morning, Pixalate adds … Read the whole story