TVBlog
by Adam Buckman, Featured Columnist
The Norman Lear TV shows on CBS reached a crescendo in the 1974-75 season when four of them were in the top 10 when the season ended Read the whole story
by Wayne Friedman
NewsNation and The CW pulled in 4.1 million Nielsen-measured average minute viewers for the fourth GOP Presidential debate, the lowest viewing of the four … Read the whole story
by Karlene Lukovitz
Disney continues to expand efforts to grow advertisers for the streamer's new ad-supported tier. Read the whole story
by Wayne Friedman
Potential reported suitors of Paramount Global, Skydance and RedBird Capital, in acquiring controlling shares of the company have piqued the interest of Wall Street … Read the whole story
-
by Fern Siegel
The deal covers more than 60 DMAs and hopes to create more impactful ad experiences. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Jeff Zucker is ready to take control of U.K. news outlets "The Daily Telegraph" and "The Spectator" and wants to expand them into the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Ad growth will be on non-standard platforms running non-standard systems, with buying, optimization and measurement conducted separately on each platform. Read the whole story