TVBlog
by Adam Buckman, Featured Columnist
"Luck," "Lucky," "Mr. Lucky" and now "Lucky Hank" all fell to the curse of "luck" -- a word in their titles that seems to bring bad luck every time. Read the whole story
by Joe Mandese
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies and clients with first-mover data heading into the 2025-26 upfront. Read the whole story
by Wayne Friedman
The NBA's first "In-Season Tournament' final for its inaugural "NBA Cup" earned 4.58 million Nielsen-measured viewers on ABC/ESPN2 Saturday. Overall viewership for the tournament … Read the whole story
by Wayne Friedman
Disney+'s ad-supported tier will hit $786.6 million in ad revenue for all of 2023, vs. $684.6 million for Netflix's ad tier, Insider Intelligence/eMarketer estimate. … Read the whole story
by Karlene Lukovitz
New capabilities build on earlier intro of viewability, IVT measurement for YouTube Shorts. Read the whole story
by Karlene Lukovitz
Hivestack will enable cross-channel ad tech player Perion to offer DOOH capabilities in all key regions to its major brand, agency and tech partner … Read the whole story
by Danielle Oster
The brand promises a "completely new direction" for its 2024 creative. So presumably no hands stuck in Pringles cans, like in the 2023 campaign. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix has an ad-supported option? Who knew? Read the whole story