Despite the projected 18% ad spike this year, overall TV/CTV video business from traditional TV companies will see a "shockingly bad" ad revenue decline … Read the whole story

Netflix has released its total global program viewing covering a 6-month period, in which 99% of all viewing came from 18,000 titles, with nearly … Read the whole story

"Some advertisers may even be holding back spend at the end of 2023 in anticipation of these opportunities to drive higher reach in 2024," … Read the whole story

Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks. Read the whole story

In what appears to be a resolution of trademark infringement charges, OpenX has quietly rebranded its TV inventory solution from "TV+" to "TV by … Read the whole story

Spend by finance brands plummeted, with tech and retail spend also down. Read the whole story

YouTube removed a piece of code last month that allowed users to check which creators on the platform were making money through ad revenue … Read the whole story

Spotify's enterprise podcast platform, Megaphone, will host WBD's shows. Read the whole story

Pricing considerations in the streaming world are all over the map. Consumers may be thinking more now than ever how much they are getting … Read the whole story