Widespread profitability of premium streaming business, especially among legacy TV-based media owners, is likely to occur in the next year-and-a-half, according to Ampere Analysis, … Read the whole story

Most digital pros said they will prioritize social media and digital video/CTV in the year ahead. Read the whole story

With more competition for ads coming in 2024, Disney continues to expand targeting and buying options. Read the whole story

The financial industry including insurance companies slashed spending on ad-supported streaming services. Read the whole story

Media is the only area of advertising/brand strategy projected to move more in-house, according to a new World Federation of Advertisers study. Read the whole story

More than two-thirds of Americans support unions, according to a recent poll. That number is even higher (88%) for people younger than 30. Read the whole story

Naming legacy news media the "Misinformer of the Year" is a fair and inspired choice, not because what they've been reporting, but what they … Read the whole story

Amazon is reportedly looking to make a strategic investment in one area of sports programming that has faced major challenges: regional sports networks (RSNs). Read the whole story