Television News Daily
Thursday, December 28, 2023
  • Top TV Networks See Higher Online ROI For TV Advertisers

    Top TV networks continue to see growth in online engagement activity for their advertisers' TV ROI, according to EDO Ad EnGage estimates for the … Read the whole story

  • Goodyear Brings Back Tire Mascots For Cotton Bowl

    Goodyear's involvement in college football bowl games dates back to 1955, when the Goodyear Blimp pioneered aerial coverage over the Rose Bowl. Read the whole story

  • Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles

    WBD CEO David Zaslav is pushing for more bundling of all streaming platforms. Now Apple TV+ and Paramount+ might be working on a similar … Read the whole story

  • 3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change

    It has been years since former IPG Media Lab futurist Josh Lovison released one of his annual technology trends forecasts. Check out the one … Read the whole story

  • Beyond Stereotypes: Embracing Specificity for Authentic Multicultural Marketing

    While targeting broader ethnic or cultural groups represents a step forward from the general market, it still fails to address the inherent diversity within … Read the whole story