The strategic partnership with Samba TV will help entertainment marketers promoting new shows and movies better understand the value of conversions generated by Snapchat … Read the whole story

The deal spans a record 40 championships, with 2,300 hours per year of coverage on ESNP's linear and digital platforms, including ABC. Read the whole story

Jeremy Helfand is joining Amazon as big streamers, including Disney, prepare to compete for media buyers' attention and dollars at CES. Read the whole story

Are moviegoers looking for superhero films - or more intimate, enjoyable experiences? Moviegoers may be tiring of fantasy/sci-fi/adventure superhero content, a "New York Times" … Read the whole story

A quarter century after working with Jack Myers on some of the ad industry's most transformational projects, he finally agreed to go on the … Read the whole story