NBCU says an initial batch of ad deals for its new One Platform Total Audience platform is sold out for Q1 2024, with an … Read the whole story

Vizio's Inscape smart TV data unit says it can now tap directly into Vizio smart TVs' tuners in every local U.S market to deliver … Read the whole story

The move follows the ouster of Founder Ross McCray and comes as VideoAmp has achieved conditional accreditation as an ad industry currency. Read the whole story

The decrease reflects Netflix's strategic shift to fewer, more selective productions, as well as the impact of 2023's industry strikes. Read the whole story

The study, sponsored by TikTok, also found skippable mobile video ads require one quarter of the view time of forced view ads on mobile … Read the whole story

X is offering advertisers a new ad option that involves targeting premium subscribers on the app when setting up their campaigns. Read the whole story

Mostly, it succeeded in channeling the anxiety and boredom of being at a bad family wedding in a gym. Read the whole story

It's a journey where the rubber meets the road, where the talk on ballroom stages materializes into tangible, awe-inspiring experiences. It's where you can … Read the whole story

Readyverse Studios intends to build a "destination for fans to explore their favorite stories and IP in the metaverse, leveraging web3, metaverse games and … Read the whole story

The Walt Disney deal with ValueAct Capital -- an "information-sharing" agreement -- mimics a move Microsoft made about a decade ago, apparently. Read the whole story

With the deprecation of cookies, marketers are most fearful of losing the ability to measure campaigns. Here's what one survey found. Read the whole story

Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things." Read the whole story