TVBlog
by Adam Buckman, Featured Columnist
In "Monsieur Spade," detective Sam Spade is transplanted from the fog-bound streets of 1940s San Francisco to the sunny French countryside of the 1960s. Read the whole story
by Wayne Friedman
Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts and has started its first streaming "shoppable" ad format. Disney released these … Read the whole story
by Wayne Friedman
MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disney is still far behind from a trend perspective. Read the whole story
by Karlene Lukovitz
That's up by 8 million since November. Read the whole story
by Karlene Lukovitz
Two new ads are 14th and 15th in "A Mountain of Entertainment" campaign for the streamer. Read the whole story
by Steve McClellan
The partners say they are also prioritizing automated optimization technology with the goal of offering brands metrics assessing both reach and revenue. Read the whole story
by Richard Whitman, Columnist
Ad testing firm System1 asserts the answer is yes, based on its research on the last four years of Super Bowl commercials. Read the whole story
COMMENTARY
by Karlene Lukovitz
Breaks of two minutes or less, consistent ad lengths within pods boost performance, and creative repetition tolerance may be higher than previously assumed, finds … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amazon wants your money -- so much so they are offering new Prime Video ad inventory at a modest $30 cost per thousand viewers, … Read the whole story
COMMENTARY
by Anush Prabhu
In this economy, consumers are not hard to reach -- they are just harder to reach with ads. Read the whole story
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by Richard Whitman, Columnist
That's the word, according to unnamed sources in multiple reports. The holding company owns a 40% stake in the media measurement and marketing research … Read the whole story