The revised New Street Research forecast projects Netflix will add 13 million net new ad-option subscribers in 2024 and 8 million in 2025. Read the whole story

"We think Netflix's number one initiative for 2024 will be investing to grow ads longer-term," says Steven Cahall, media analyst of Wells Fargo Securities. … Read the whole story

Although household TV ad impressions and TV ad airings grew in 2023, national TV ad spend fell 4.7% to $43.71 billion vs. 2022, according … Read the whole story

Some of the CTV spending will come from other media channels, such as traditional linear television and digital display. Read the whole story

The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the … Read the whole story

A 15-second teaser spot hints at what's to come with Jenner and her brood. Read the whole story

Apple is doing all it can with its Vision Pro headsets, making a big deal for "mixed-reality" content. In the near term, it is … Read the whole story

Parent company CEC Entertainment is partnering with Magical Elves to create a game show series based on the brand's arcade experience. Read the whole story