Nielsen is expanding out-of-home measurement coverage this year to represent 100% of U.S. TV households, up from 65%, which will boost overall viewing metrics, … Read the whole story

Charter's broadband results came in below expectations for Q4, with a loss of 62,000 subscribers and a decline of 248,000 video subscribers. Read the whole story

The spots feature "Groundhog Day" actor Stephen Tobolowsky stuck in a hell-like time loop buying different flavored varieties of Lay's chips. Read the whole story

In the new spot, Falco is making pizza when her cheese is forcibly taken. Read the whole story

The spot takes viewers to a farm that raises an unusual crop. Read the whole story

The deal, which includes CTV's post-production facility Residence Pictures, also supports the studio's ambitious expansion plans for the U.S. and other international markets. Read the whole story

The accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditing unique to the POC medium. Read the whole story

Some brands may expect better engagement in connection with the big game and Swift's video shots as well as overall advertising interest on the … Read the whole story

Nearly 30% of CTV users have made a purchase directly from their TV screen in the last three months after seeing a TV ad, … Read the whole story

I imagine Trump reading Memo's new report and gloating over how bigly his numbers are. Read the whole story

State Farm Insurance earns an MVP award (most valuable promo) for a 15-second Super Bowl teaser masquerading as a "trailer" for a "blockbuster movie." Read the whole story