Television News Daily
Wednesday, February 28, 2024
  • Nexstar Q4: Core Ad Revenue Sinks 6%, Distribution Revenues Up 14.3%

    Nexstar attributed the decline to continued softness in the ad market, but posted record distribution revenues and said local digital ad revenue posted increases. Read the whole story

  • Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top Platform

    Daily family TV/video co-viewing remained virtually the same in Q4 2023 as the previous-year period, according to Precise TV, an ad platform using contextual … Read the whole story

  • Cord-Cutting, Broadband Weakness Take Root: Are Pay TV Provider Mergers A Thing?

    The effects of cord-cutting and linear TV results trending down continue to fuel merger talk about legacy TV network groups (and their stations). Read the whole story

  • Why Top Of Marketing Funnel Should Be Top of Mind For CMOs

    It's still extremely important to build awareness and consideration before conversion, so here are ways to make consumers fall in love with your brand. Read the whole story