"[It] represented a microcosm of the U.S. national linear TV landscape," observed Guideline's Nicole McCurnin, noting that live sports and NFL coverage in particular … Read the whole story

Netflix won for the live action short film category with "The Wonderful Story of Henry Sugar," an adaptation of a Roald Dahl story. Read the whole story

The service would enable Elon Musk to integrate ad options for brands that tie search and other data and reads from the X social … Read the whole story

Voters are more than twice as likely to be receptive to political advertising in media they use most, but repetitive political ads can create … Read the whole story

The main problem with the Oscars telecast is it is geared more toward Hollywood insiders than average TV viewers. Here's how that can be … Read the whole story

Warner Bros. Discovery's TruTv will now regularly program nightly sports programming, including NBA, Major League Baseball, and NHL games. Read the whole story

There are problems with this film -- seemingly set to sweep the Oscars -- being hailed as a masterpiece. Read the whole story

Snapdragon wanted to connect with consumers on an emotional level through audio, so its parent company Qualcomm made it happen with an increasingly popular … Read the whole story