Lectures from on-high about social issues were almost completely missing from Sunday night's Oscars on ABC. Read the whole story
Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19.5 million viewers, according to Nielsen. Read the whole story
The new effort will analyze campaign performance using AI and new metrics, identifying show-level content to measure "suitability" at a granular level across devices, … Read the whole story
Bolcar, who was a senior manager at SiriusXM/Pandora, previously worked in media services at Mindshare, Carat and Giovatto Advertising. Read the whole story
Consumers are most likely to say that television advertising enhances perceptions of brand quality. Read the whole story
Apple is testing a new campaign type where advertisers enter their budget and cost per acquisition target, and the desired audiences and countries they … Read the whole story
The versions are available across the web, iOS and Android devices. Read the whole story
In the story "Oscars Soar To Highest Viewing In 4 Years At 19.5M" (Television News Daily, March 12), the percentage increase was originally cited … Read the whole story
Two Amazon Prime Video users claim in a new lawsuit that the company wrongly shared information about their online video viewing with other Amazon-affiliated … Read the whole story
It's all about performance -- at least according to many analysts. Read the whole story
Which of the best picture nominees would AI have the hardest time creating? I'd say it was "Barbie." Read the whole story
While the data points to a very somber mood among Americans, we are spending with what could be construed as reckless abandon. Read the whole story