TVBlog
by Adam Buckman, Featured Columnist
We are a little more than three months into 2024 and Prime Video's "Fallout" may be the first apocalyptic drama of the year. Read the whole story
by Wayne Friedman
NBCU Prime Pods intended to slim down the ad glut on NBCU platforms have also been sold out, as well as all ad inventory … Read the whole story
by Wayne Friedman
Driven by price hikes and "perceived lack of value for the cost," 52% of consumers have canceled or dropped at least one streaming service … Read the whole story
by Robert Williams
About a third of U.S. teens say Instagram is their favorite social media app, nearing TikTok in popularity. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's a challenge to make alternative sports leagues around existing TV sports content attractive to modern sports consumers, despite the popularity of football. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's edition, I provide a brief history of why there's no good research on the subject. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
The pairing of Martha and Miracle-Gro seems about as natural as bringing the Target Lady to Target, or Marie Kondo to joy sparkage. Read the whole story
COMMENTARY
by Jeanette Alvey
Start by using a data-driven approach, while maintaining enough flexibility to adapt to shifting marketing trends and evolving consumer behaviors. Read the whole story