The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in a statement. Read the whole story

WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual targeting and new interactive video formats, … Read the whole story

Comcast says it will bundle its NBCU-owned Peacock streaming service with Netflix and Apple TV+ in a package deal for cable, broadband and mobile … Read the whole story

NFL's deal to give Netflix two high-profile exclusive Christmas Day games will be a major boost for its ad-sales effort and could generate $185 … Read the whole story

Now owned by Ferrero, the new packaging pays tribute to its longtime collaborators, which began in 1988. Read the whole story

The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers. Read the whole story

The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady. Read the whole story

What better way to appeal to a wide range of TV viewers looking for live TV programming than to move to free TV-streaming? Read the whole story

Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to … Read the whole story