The NBA playoffs' first two rounds have pulled $274.6 million in national TV advertising -- up 3% vs. the same period the year before, … Read the whole story

The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as … Read the whole story

Dubbed Meridian, Google said it will be an "open source" model that will be able to account for the impact all media channels have … Read the whole story

FreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were … Read the whole story

That is how I would describe Patrick Gottsch, a pioneer in the field of rural TV, who died Saturday at the age of 70. Read the whole story

Charter Communications is offering consumers up to $2,500 to switch to Spectrum Mobile. What type of deal would Charter or others offer when it … Read the whole story

Rather than being a deterrent for signups, the documentary is acting as a neon, three-hour ad for the now-surging app. Read the whole story