TVBlog
by Adam Buckman, Featured Columnist
Does Paramount Global's value lie in its portfolio of assets, or in just some of the assets, each sold separately? Read the whole story
by Wayne Friedman
Roku is now allowing its demand-side platform partners to have "equal access" to its first-party data. Read the whole story
by Joe Mandese
Nielsen said the two platforms are now "interoperable," enabling customers to "seamlessly" connect first- and third-party data used for planning and measuring audience reach … Read the whole story
by Joe Mandese
Samsung Ads, the ad sales unit of Samsung Electronics, is the first TV set "OEM" to join the JIC and signals a diversification of … Read the whole story
by Wayne Friedman
U.S. premium video streamers rose 10.2% year-over-year (25.8 million net additions) to 275 million U.S. subscriptions Read the whole story
by Wayne Friedman
Expanding retail media capability into TV, Collective TV is intended to help advertisers achieve more effective results in combining retail media and premium video … Read the whole story
by Colin Kirkland
The study, which measures the incremental impact of Snapchat advertising on theatrical ticket sales by comparing ad-exposed audiences with a control group, shows the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One of Shari Redstone's goals was to seek approval of sale of businesses Skydance would surely make after completion of the Paramount deal, analysts … Read the whole story
COMMENTARY
by Anthony Chiaravallo
Recent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
SEO will becomes a science about building knowledge bases rather than beautiful web sites, and Google must find a way to counteract the drop … Read the whole story