TVBlog
by Adam Buckman, Featured Columnist
As a member of an influencer-proof generation, I have never studied the world of social media-based influencers. Read the whole story
by Joe Mandese
Like a similar dismissal of a patent infringement suit against HyphaMetrics, Nielsen execs say the dismissal of its suit against TVision shows it can … Read the whole story
by Wayne Friedman
"Deadpool & Wolverine" also now ranks as the eighth-highest domestic opening for a theatrical movie of all time, and the fifth-highest superhero film of … Read the whole story
by Laurie Sullivan
Apple's earnings results will demonstrate that analysts see iPhone revenue as the "bellwether" for its business, but company execs clearly want to rely on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Analysts believe Netflix's scale and high-quality, in-demand content will help it to move up quickly in ad revenue. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increase the likelihood of successful results from ad targeting based on audience interests. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
This season, I began a monthly series reviewing TV shows and labeling them "The Good, The Too Bad, and The Ugly." Between January and … Read the whole story
by Richard Whitman, Columnist
The ad positions her as just the warrior we need to lead the country into the future. In the ad, Trump gets smacked around … Read the whole story