As a member of an influencer-proof generation, I have never studied the world of social media-based influencers. Read the whole story
Like a similar dismissal of a patent infringement suit against HyphaMetrics, Nielsen execs say the dismissal of its suit against TVision shows it can … Read the whole story
"Deadpool & Wolverine" also now ranks as the eighth-highest domestic opening for a theatrical movie of all time, and the fifth-highest superhero film of … Read the whole story
Apple's earnings results will demonstrate that analysts see iPhone revenue as the "bellwether" for its business, but company execs clearly want to rely on … Read the whole story
Analysts believe Netflix's scale and high-quality, in-demand content will help it to move up quickly in ad revenue. Read the whole story
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increase the likelihood of successful results from ad targeting based on audience interests. Read the whole story
This season, I began a monthly series reviewing TV shows and labeling them "The Good, The Too Bad, and The Ugly." Between January and … Read the whole story
The ad positions her as just the warrior we need to lead the country into the future. In the ad, Trump gets smacked around … Read the whole story