Saturday's viewing averaged 34.6 million viewers across all platforms, more than double the Tokyo Olympics' total of 16.4 million viewers for the same Saturday. … Read the whole story

The PGA Tour has announced its first investment in social-media creators via the Creator Classic, a nine-hole competition at East Lake Golf Club in … Read the whole story

As global stock markets have plummeted over fears of a U.S. recession, how much will this impact the ad industry? Earlier last week, some … Read the whole story

Walt Disney, Fox Corp. and WBC, under a joint venture, hope to pull in a significant number of sports-focused fans -- around 5 million … Read the whole story