Television News Daily
Wednesday, August 28, 2024
  • DirecTV, Walt Disney Carriage Dispute: Blackouts For ABC, ESPN?

    Disney has reportedly offered "flexible options" to the pay TV satellite/virtual pay TV service. But it has yet to hear back from DirecTV. Read the whole story

  • More Interactive Ads For Better-Performing Streaming Brand Messages?

    A single exposure of an interactive ad leads to 36% stronger brand recall than a standard video unit, Brightline says. Of course, two exposures … Read the whole story

  • What A Difference A Month Makes

    A strong predictor of a Democratic win is the increase in the Iowa Electronic Markets' Democratic share price for its Presidential Election Winner-Take-All Market. … Read the whole story

  • Personality Key Factor In Making Iconic Sports Moments

    That's according to a global poll of marketing pros done by agency Designit, part of multinational IT firm Wipro. Read the whole story